A conservative coffee company expects revenues to soar by 35 per cent to $315m this year - as many Americans shun Starbucks over the ubiquitous chain's woke stances. Black Rifle, which was founded by veterans and bills itself as pro-police, pro-military, and pro-Second Amendment, also says it hopes to add 15 to 20 new retail stores to the 16 it already operates.The Salt Lake City-headquartered company reported that fourth-quarter revenue jumped 20% to $71.8 million from $59.9 million. It boosted its revenue outlook to $315 million from a previous estimate of $311 million, which is a 35% increase from the $205 million it took in 2021.
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