Marketing agencies say that the brands who fled X en masse following an apparent rise in hate speech on the platform are not coming back with one executive going so far as to say he's advising clients to cease even posting on the site.Since his takeover of the social media giant in 2022, has railed against the advertisers who paid to appear on the site, once to go 'thermonuclear' against those who paused spending because of pressure from activist groups. Then this week, Musk told advertisers who left X: during an appearance at The DealBook summit. That came after Musk apologized for his anti-Semitic posts.
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