Carlos Alcaraz's historic Wimbledon win is worth £2.3million in prize money alone but his defeat of will make him 'Gen Z's new hero' and rake in an extra £30million in deals by the end of 2023, experts told MailOnline today.The 20-year-old's extraordinary performance on the grass in SW19 over the past fortnight has cemented his world number one spot and he is now the natural successor to Djokovic, who he beat in an extraordinary five-set final yesterday.Brand experts say Sunday's win means that he has the 'world at his feet' and the chance to more than quadruple his estimated £7million net worth in the next few months because of his prowess on the court and how humble he is.
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