There has been a lot of discussion in the weeks since ended an era and extended a trend by leaving the most powerful company in sport. Just about none of it recalled the white lie told by Nike at the start of their relationship.The detail is found in an iconic advert that aired in the days after he signed in 1996. If the $2.5million Nike paid to land in 1984 was the endorsement deal of the century, then the $40m to recruit a 20-year-old amateur golfer was the next best example of picking the right club for the right moment.That was always a Nike speciality. In many ways it still is, but they now appear to be in a state of turbulence, which has drawn intrigue around budget cuts, lay-offs, big-name departures and the health of an empire. We will soon return to that point, but first let's revisit a one-minute commercial.
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