Clay Travis on Monday shared the results of a weekend 'free beer' experiment, offering people free cans from a cooler at a concert in Nashville and concluding that people will actively avoid Bud Light.The OutKick founder posted on a video of a cooler filled with three different kinds of beer. He said he allowed passers by to 'pick which beer you want'.A later video showed the cooler again, now almost exclusively filled with Bud Light cans. Travis said people had avoided Bud Light all night and reflected that a 'big issue going forward for Bud Light is many don't even want to be seen with [the] product. They just pick another brand.'
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