The saying 'Go , go broke' has entered common parlance in recent years - and now Americans have been offered the chance to easily avoid companies whose politics they find too progressive. allows users to scan barcodes of products while shopping in supermarkets - and provides instant information on whether the owners of the product have donned an activist cap to wade into controversial social issues. To judge the ideological standing of everyday items, Veebs' algorithm calculates a 'V score' from one to 100. The lower the score, the woker the company. The app is designed to appeal to both progressives and conservative - and can be tweaked to offer woke alternatives to a conservative brand, or vice versa.
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