Universal Music bosses are in talks with to license artists' voices and melodies so they are protected from the growing threat of copies.Executives have reportedly brainstormed ideas including an app that would allow fans to create tracks using the AI-generated voices of their favorite artists, with money shared between the copyright-holders. Artists would be able to opt in or out.The industry is scrambling to keep pace with AI developments which have flawlessly recreated the vocals of famous artists past and present.
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