Google’s gargantuan online ad business would be broken up under a pair of tough bipartisan proposals being introduced in both chambers of Congress, The Post has learned. The pair of bills would bar large companies from operating in multiple parts of the online ad supply chain — effectively ending what critics say is Google’s ability to act as the dominant buyer, seller and broker in the online ad world. Passage of the bills would deal a multibillion-dollar blow to Google’s current business model, which critics claim allows the company to effectively put a “monopoly tax” on the internet.
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