Harley Davidson owners in Sturgis outraged over CEO's 'woke' changes

As brands go, few shout 'American tradition' more than iconic motorcycle manufacturer Harley-Davidson.

But instead of enjoying an open highway, furious owners at the world's biggest biker rally have told DailyMail.com they believe the historic– thanks to its '' boss.

Their full-throttle condemnations of German-born CEO Jochen Zeitz include demands that he quit immediately, with one rider saying: 'They need to figure out a way to get rid of his a**.'

Load More