Made from strawberries grown in her sun-drenched Californian garden, decanted into jars with handwritten labels, and delivered in bountiful presentation baskets to an elite group of friends and influencers, this is no ordinary jam.For almost two weeks now, the debut product from American Riviera Orchard, ’s elusive new lifestyle brand, has been making waves on social media.Jars have been appearing on the Instagram profiles of her nearest and dearest, including comedian , polo player Nacho Figueras and actress , who trilled ‘This jam is my jam’ — and draped herself over a jar for a fawning al fresco photoshoot. No, not names we would recognise here, but let’s face it, we are not her target audience.
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