exploded during the pandemic, with the 15-second videos creating a new generation of influencers who are raking in millions from lucrative ad campaigns targeted at their Gen Z audience. While the majority are in their late teens and twenties, posting everything from dance routines to lifestyle tips, baby boomers have quickly found a fan base of their own, using the app to pass on their valuable pearls of wisdom.The middle-age social media stars have racked up huge followings online passing on cleaning tips, advice on how to tailor a suit and even what to do if you end up in a tricky legal battle with your ex.
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