The seismic growth the enjoyed in 2024 wasn't limited to a few more ticket sales or ad buys.
Rather, the arrival of rookie sensation helped transform the 's 'little sister' into a sudden bull market with a 50-percent spike in attendance, 500-percent increase in merchandise sales, forthcoming expansion teams, and a brand-defining media deal worth $200 million annually.
And with a record 54 million viewers in 2024 – including a league-high 1.18 million per game for 's Fever – the league also enjoyed a 60-percent jump in sponsors, according to Ad Age.
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