Barbie-core has officially swept the globe as Greta Gerwig's long-awaited Margot Robbie vehicle on its first weekend out - proving its enormous $150million marketing budget was money well spent.
Warner Bros. reportedly pumped $5million more than the film's entire $145million production budget to make sure everybody, everywhere, was thinking pink - a figure which was already been recouped more than two times over.
The seemingly endless number of partnerships orchestrated by the studio's marketing department ranged from for fans with deep pockets, to a Forever 21 and Gap collection for those with a more modest budget, to a in Malibu that can be spotted from 10 miles away.
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