Barbie-core has officially swept the globe as Greta Gerwig's long-awaited Margot Robbie vehicle on its first weekend out - proving its enormous $150million marketing budget was money well spent. Warner Bros. reportedly pumped $5million more than the film's entire $145million production budget to make sure everybody, everywhere, was thinking pink - a figure which was already been recouped more than two times over.The seemingly endless number of partnerships orchestrated by the studio's marketing department ranged from for fans with deep pockets, to a Forever 21 and Gap collection for those with a more modest budget, to a in Malibu that can be spotted from 10 miles away.
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