Barbie-core has officially swept the globe as Greta Gerwig's long-awaited Margot Robbie vehicle on its first weekend out - proving its enormous $150million marketing budget was money well spent. Warner Bros. reportedly pumped $5million more than the film's entire $145million production budget to make sure everybody, everywhere, was thinking pink - a figure which was already been recouped more than two times over.The marketing juggernaut spanned everything from a real life Malibu Barbie DreamHouse Airbnb, so obnoxiously pink it can be seen 10 miles away, to a HGTV (owned by Warner Bros.) airing a full four part Barbie DreamHouse Challenge special - with more than 100 clothing, lifestyle brands cashing in.
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