The founder of beloved makeup brand Tarte has revealed the real meaning behind the name of the cosmetics company - while detailing how her choice of moniker almost ruined her dreams of expanding the business worldwide. , 51, has created a makeup empire with her brand that has become one of the fastest-growing beauty companies in the industry. And while the Tarte CEO is raking in the success now, she has detailed the uphill battle that was starting the company, beginning with naming it.
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