The man credited with inventing the iconic breakfast food Pop-Tarts has died at the age of 96. William 'Bill' Post was working as a manager for Michigan-based Hekman Biscuit Company, which was later renamed Keebler, when Kellogg's outsourced an idea to the company, come up with a breakfast pastry for the toaster. In various interviews over the years, Post has said that many of his colleagues at the time were against his pop tart idea. In the project, they were known as fruit scones, the name was changed to Pop Tart to capitalize on the pop art phenomenon of the 1960s.
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