Adidas could be facing its 'Bud Light moment' as calls to boycott the brand continue in a row over its use of a biologically male model to promote a women's swimsuit in its 'Pride 2023' collection.The sportswear giant provoked fury from fans who accused it of making a 'mockery' of women when it unveiled an advert for the £50 swimsuit which forms part of its campaign to 'uphold inclusive values'.But disenfranchised fans continued to slam the '' firm today, with some encouraging customers to 'burn' their Adidas Gazelle trainers in protest.
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