Could there be such a thing as a World's Best Ski Hotel? A certain establishment in the heart of Verbier, that rarefied Elysium of winter sports resorts, thinks so. And by its own reckoning, the best ski hotel in the world is itself.To be fair, the lazily-named W has won the prestigious title of World's Best Ski Hotel at the for seven years in a row, including at this year's awards (and Verbier won World's Best Ski Resort 2022, the second year in a row it has claimed the accolade ). But stay there for two nights, as I did with my fiancée recently, and it's clear that the hotel wholeheartedly endorses the judgment.The eye-watering prices, for one thing, are the sort of rates charged only by a hotel convinced of its own superiority. The lavish indulgence of space – huge windows overlooking the beautiful mountains, large halls filled with modern art and quirky photo booths, a wide forecourt ranked with supercars – demonstrates the swagger of a World's Best. And all the terrifyingly casual staff smile all the time, particularly when they're speaking, when it's a dazzle of tan and teeth.
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