Kids toys are getting smaller during the 2022 holiday season as consumers and retailers adapt to .
Toy companies like WowWee and MGA Entertainment have begun producing miniature versions of their popular toys and selling them at slashed prices to try to appeal to cash-strapped American shoppers.
MGA Entertainment - which makes the popular Bratz dolls, among other products, will introduce more than 200 toys priced under $10 in the coming weeks. Last year the company introduced only between 10 and 15 toys at that price point.
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