Fans of Lay's products can start submitting ideas on a new potato chip flavor and possibly become a millionaire in the process.
Lay's confirmed its popular 'Do Us a Flavor' contest would begin today after a seven-year hiatus.
'After years of people asking for the program's return, we're excited to hand the reigns back to them to help us uncover the next great potato chip flavor,' Denise Truelove, senior vice president of marketing, PepsiCo Foods North America, said in a statement.
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