The line between LeBron James' professional and family lives was further blurred on Monday as his 15-year-old son Bryce signed with Klutch Sports, the player agency that already represents the Los Angeles Lakers star and his eldest child, Bronny.
Klutch announced the deal on with an 'NIL' hashtag, indicating Bryce's chance to profit off his name, image and likeness. High School basketball players such as Bryce and Bronny have traditionally been discouraged from signing endorsement deals, but under new NCAA rules, recruits can now do so without risking their college eligibility. Bronny, for instance, has already – a headphones company that has been endorsed by LeBron for years.
LeBron's friend and longtime agent launched Klutch Sports Group in 2012 after leaving Creative Artists Agency. Paul, the , also represents fellow NBA stars such as Golden State Warriors forward Draymond Green, Chicago Bulls guard Zach LaVine, and Anthony Davis, the Lakers center and teammate of James.
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