is a cautious investor, so his decision to put his money in one of the country's fastest growing sports, people paid attention.
According to Major League Pickleball founder Steve Kuhn, King James' investment - alongside fellow stars Kevin Love and Draymond Green - drew billions of people's attention.
'This year, stories about Major League Pickleball hit 11 billion eyeballs,' Kuhn told TMZ, 'and the LeBron announcement alone was four billion.'
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