The owner of Legoland, Madame Tussauds, Peppa Pigs theme parks and Sea Life has unveiled plans to charge more during peak times to offset a decline in theme park visitors.Scott O'Neil, chief executive of Merlin, said the company is introducing a so-called dynamic pricing model to its top 20 worldwide attractions by the end of this year, and to its major US parks in 2025. Theme parks are the latest industry to look to dynamic pricing after fast food giant Wendy's caused uproar in January after .
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