The luxury haircare brand Olaplex is being sued over claims its products caused baldness and blisters in more than two-dozen customers.A lawsuit filed in argues the company, made famous for claims of ‘bond-building’ damaged hair, made false claims about its products’ efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. It follows a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range in price from about $30 to more than $100- in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry, frizzy, and dull.
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