A luxury ski resort company is suing a U.K. designer for sending influencers to model their clothes on the slopes and heavily associating their brand with the resort without permission.Aspen Skiing Company - known locally as Ski Co - filed a lawsuit again the designer brand Perfect Moment on December 20.The lawsuit includes seven causes of action, including federal trademark infringement, unfair competition, false association and/or false endorsement, deceptive trade practices, unjust enrichment and misappropriation of business value.
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