The boss of the tobacco giant behind the iconic Marlboro Man said a date should be set to ban cigarettes.Jacek Olczak, chief executive of Philip Morris International (PMI), has made it his mission to make old-style gaspers a thing of the past – and he says cigarettes should be replaced by alternatives such as vapes.Since 2016, the company, which is best known for brands such as Marlboro and Benson & Hedges, has been trying to transform itself from the world’s biggest tobacco firm into a scientific hub that can help smokers quit for good.
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