McDonald's has reported rocketing sales that have increased by 10 percent in a year, thanks to a viral milkshake inspired by a revived mascot and price increases. Consumers flocked to try the viral Grimace shake, which was reintroduced by the chain as a tribute to the long forgotten mascot. Grimace first appeared in the 1970s as part of a campaign designed for young children as a villain who stole people's shakes, but quickly morphed into a cheerful character.
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