McDonald's CEO and chairman Chris Kempczinski has been mocked online after posting a jarring promotional video of himself trying the chain's new Big Arch Burger.
Kempczinski shared the video last month while introducing the oversized sandwich, which is currently being tested in Portugal, Germany and Canada before its US launch on Tuesday.
Viewers teased the CEO for taking a tiny bite of the burger before appearing to grimace, with one claiming that the performance showed he 'definitely doesn't eat at McDonald's'.
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