When James, 43, split with his wife of ten years, he decided he needed to make a major change to his image. He researched online, consulted his sister, and booked an appointment – to get his back hair removed.
In doing so, James became one of the rising number of middle-aged men in the UK who are now shaving, threading, plucking and lasering away their body hair in pursuit of the perfect appearance.
The phenomenon even has a name: manscaping.
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