A influencer has come under fire for letting her five-year-old daughter bleach her hair after documenting their heartwarming trip to the salon on . Demi Lucy May Engemann, who calls herself the 'CEO of cool mom' in her bio, shared this week that her little girl Maude got to skip school for the day and join her for a mother-daughter hair appointment. 'My daughter asked if she could bleach her hair so she could put pink in it,' the 28-year-old mom explained at the start of the , which has been viewed more than 9.7 million times.
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