Napa Valley's most elite wineries are panicking over their reputations being ruined as their fine wine is sold at discount prices.It is a winery's worst nightmare for the product they dedicated years of time, effort and resources into to be sold at a price below its worth. When this happens, wine-drinkers don't see why they should pay full price after already purchasing it for a bargain price. Even the most high-end wineries use schemes and tricks to tempt buyers. Businesses offer free shipping - to make customers feel like they're saving money while keeping the actual price of the wine high.
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