For the first time, the NCAA women's basketball championship game had a larger viewership than the men's final, with South Carolina-Iowa outdrawing UConn-Purdue by over 4million people. The Gamecocks victory over the Hawkeyes had an average viewership 18.9million, while the Huskies drubbing of the Boilermakers only mustered 14.8million people tuning in. The women's final aired on a major network, ABC, while the men's final was on cable network TBS.
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