The wording, written on the cans in a sinister Gothic font, is meant to shock: 'Liquid Death.' An accompanying slogan urges us to 'murder' our thirst.You might think this is an edgy new craft beer or an energy drink to rival the Monster range. In fact, Liquid Death is simply water. And while a five-litre bottle of Ashbeck mineral water is £1.40, a half-litre can of Liquid Death costs £1.99.Nevertheless, the price doesn't seem to put people off. Though the product is new to the UK, its American makers already have annual sales of almost £100 million and claim that it is the fastest-growing non-alcoholic drinks brand of all time.
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