A executive has revealed how the streaming giant knows exactly what viewers will want to watch, and how multiple trailers are released for the same feature to appeal to different people.
Chief Product Officer Eunice Kim is the brains behind overseeing what makes the company, which is worth an estimated 210 billion, tick.
Kim, who is from Fremont, , and her team analyze consumer behavior on the platform to determine what shows and movies will excite viewers.
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