The video that OpenAI released to unveil its new text-to-video tool, Sora, has to be seen to be believed. Photorealistic scenes of charging woolly mammoths in clouds of snow, a couple walking through falling cherry blossoms and aerial footage of the California gold rush.The demonstration reportedly prompted movie producer Tyler Perry to pause an $800m studio investment. Tools like Sora promise to translate a user’s vision into realistic moving images with a simple text prompt, the logic goes, making studios obsolete.Others worry that artificial intelligence (AI) like this could be exploited by those with darker imaginations. Malicious actors could use these services to create highly realistic deepfakes, confusing or misleading voters during an election or simply causing chaos by seeding divisive rumours.
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