The makers of Viagra are set to launch a new 'discrete' form of the drug that will replace the iconic — and instantly recognisable — little blue pill.
The distinctive diamond-shaped tablets could soon be replaced by a pink, rectangular 'wafer' that dissolves on the tongue, meaning it does not need to be taken with water.
About half of men over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57million prescriptions for Viagra on the .
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