Despite being a star in the NFL, has never been as popular as he is now, after he and publicly announced their relationship, as research reveals a 37 percent spike in female NFL viewers thanks to America's favorite power couple's romance.Kelce, the 34-year-old tight-end for the City Chiefs, is considered one of the best of all time in his position. But, even he is not immune to the Swift Effect, with a huge jump in searches, social media follows and even jerseys sales evidence of the enormous impact interacting with the globally recognizable popstar can have.Interested in how their relationship has already made an impact on fans and people who wouldn't normally tune into an NFL game if it weren't for Swift's presence at pro-football stadiums this season, kept a close eye on viewing figures since Kelce first courted Swift in September.
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