With baggy jeans and Adidas Campus trainers back in vogue, you could be forgiven for thinking you had been transported back 20 years to a time when kids used Tamagotchis instead of TikTok, and selfies were taken using digital cameras instead of smartphones.
Except young people are now using noughties compact digital cameras once again, with the trend having taken off on social media thanks to their 'retro' look and grainy picture quality.
Gen Zs are keen to feel that they are capturing experiences in a more 'authentic' way, for a time most of them never actually experienced.
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