British fans who have returned from watching the in Paris are selling the merchandise online - for a huge mark-up.
Resale sits and Vinted to flog Olympics memorabilia, hoping to make a killing before the fanfare ends.
Merchandise such as cuddly mascot toys, branded cups and printed shopping bags are going for up to five times - and in one case up to 25 times - their original price; as English tourists sell off their personal items to those back home eager to get in on the action.
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