Paramount Global have won a battle with Amazon to renew the US media rights for the UEFA in a deal valued over $1.5billion.Paramount, who own CBS, is more than doubling the size of its previous contract, paying $250m per year across a six-year deal from the 2024-25 season. Amazon were the highest rival bidder, a report in revealed.It represents a huge investment in live sport - and soccer. CBS have recruited a team of big-name studio staff for the Champions League, including former Premier League stars Thierry Henry, Jamie Carragher and Micah Richards.
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