LIV Golf has had no issues attracting some of the sport's top talent but snaring TV audiences will be a tougher task, as viewership for its inaugural broadcasts on the CW Network trailed far behind their rivals on the PGA Tour.
An average of 286,000 and 291,000 viewers tuned in Saturday and Sunday, respectively, to watch six-time major winner Phil Mickelson and former No. 1 Dustin Johnson lead an all-star cast at LIV's season opener in Mayakoba, Mexico, according to Nielsen.
With fewer marquee names to boast in its field, the PGA Tour's Honda Classic brought in 1.61 million viewers Saturday and 2.38 million on Sunday, by comparison, on NBC.
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