Ira 'Bob' Born, a candy company executive known as the 'Father of Peeps' for mechanizing the process to make marshmallow chicks, has died at 98.Just Born Quality Confections, the 100-year-old family-owned company Born led for much of his life, said on Monday that he had died peacefully at home in Conshohocken, , on Sunday, January 29. 'Bob will be remembered as a tireless and passionate advocate for the candy industry and a wonderful supporter of our community,' David Shaffer, Board Chair and Co-CEO of Just Born said in a . 'Bob was our second-generation family member whose dedication was instrumental in Just Born reaching our 100-year milestone. We extend our deepest sympathy to his son, Ross, and the entire family.'
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