America's zombie shopping malls could be saved by Gen Z, who prefer seeing and touching clothes and crave real-life social interactions. Retail experts say it's the immediacy of touching and trying out products that is driving teenage shoppers back to physical stores, including many struggling shops who have floundered since the pandemic. Multiple studies show that Gen Z, people from the ages of 16 to 26, prefer in-person shopping as much as online shopping, and more customers from that age group prefer physical stores than any other generation.
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