Rite Aid is facing a five-year ban on facial recognition after its longtime use of the technology 'humiliated' customers, including children, by wrongly identifying them as shoplifters. In a landmark lawsuit, the Federal Trade Commission said the drugstore giant misidentified thousands of customers - particularly Black, Latino, Asian and female patrons - as potential criminals at hundreds of stores between 2012 and 2020. Victims of the dodgy told regulators they 'experienced humiliation and feelings of stigmatization' after being confronted by employees based on inaccurate matches.
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