There has been much weeping and wailing from TikTokers about their social media app being banned in America, and understandably so. Becoming a successful 'content creator' has become a legitimate career for many young people. Prancing around on the internet is a far more enticing prospect than slogging away in the real world like their parents did.
If I were them, I wouldn't worry too much. Though once being an early supporter of the ban, has since harnessed the power of social media for his own political campaign to attract younger voters, so he has changed his tune.
For Trump – and others such as – is a handy tool for popularising their message, bypassing the so-called Establishment media and making an intimate connection with the public in much the same way as other 'influencers'.
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