This is an obsessive preoccupation with using excessive amounts of skincare treatments and following an elaborate beauty routine. Ironically, layering too many products, many with harsh active ingredients, can cause or worsen skin conditions such as acne, eczema, dermatitis, rosacea, and psoriasis.
'I've witnessed people spending upwards of £2,000 per month on skincare,' says Dr Penelope Tympanidis, a Harley Street consultant dermatologist. 'On products they don't need.'
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