Social media has been identified as the driving force behind a surge in ’s popularity in Britain as the TV audience for last year’s final surged by a fifth.In 2022, some 8.9 million UK viewers turned in, up 20 per cent year-on-year, and similar levels are expected for next month’s event. In 2010, just 5.5 million people in Britain watched the final.The rise of ‘fan power’ and social media sites has been hailed as a driving factor in Eurovision’s popularity byof this year’s event in Liverpool.
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