Southwest ended its popular 54-year-old open seating policy on Tuesday with balloons, a water-cannon salute and special oversized boarding passes.
The fanfare, and upbeat comments from bosses that flyers had been asking for the change, gave a clear impression the carrier thinks this is a major upgrade.
But many regular Southwest customers - now forced to pay extra to pick a seat, after last year losing the free bags perk - are anything but happy.
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