Art Jimmerson was in not long ago, when he popped into Target and spotted some familiar scars of battle. ‘Usually, when I see a guy with cauliflower ears, I know he’s a fighter,’ the 60-year-old explains. He will normally introduce himself. On this shopping trip, however, Jimmerson needed a new ice-breaker.‘I see a guy with cauliflower ears, I go to approach him but his bodyguard says: “Back up, man…”’ Guess who it was? ,’ he recalls. So? ‘I gave him my card and he said: “Art Jimmerson! Oh my goodness! Can I get a picture?’Jimmerson obliged and together, in that photograph, two men told the story of one sport over three extraordinary decades. These days, no one symbolizes the glitz and swagger and excesses of mixed martial arts like McGregor. He remains the face of a booming business that recently joined forces with in a deal worth $21billion.
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